Get Fashion Back Up in NYC
August 21st - 23rd, 2020
Overview
As with many industries, the outbreak of Covid-19 has upended the fashion industry. For the better part of 2020, the NYC fashion community has been on hiatus with many projects being placed on hold, even with New York officially reopened. We want to show brands and the community at large that our community- NYC Photographers, Models, Stylists, and HMU Artists, are ready and capable of shooting campaigns large and small.
Proposal
With New York City reopening, Contra Studios is looking to collaborate with NYC fashion photographers this summer to offer three-day weekends of fresh photography in a campaign titled ‘Get Fashion Back Up In NYC’. For three days during the months of July, August, and September, Contra Studios will open their three floor / 15,000 sqft facility to NYC’s top photographers to shoot editorials with models and designer’s brands.
Logistics
We are dedicating our facility and gear for the three-day shoots, the first one being held July 24th – July 26th. Our 3 floors, 3 cycwall studios, two soundstages plus lights and grip will be available for free. Photographers can choose to bring talent for their editorials or we can assist with presenting talent from agencies. The studios will have very little traffic on shoot days, with all of the sets being completely private.
Photographers
Photographers interested in shooting should reach out to discuss availability and ideas for their shoot. If the scheduled dates we set conflict with your availability, let us know if another date works better for your editorial. Contributing photographers will get free editorial shoots at Contra Studios over the next year. Photographers can request designers / stylists, bring their own, or request talent to come camera ready.
Models
If you’re a model that wants to get involved, contact us with times you’ll be available and we can send your comp card to participating photographers. Models would ideally be signed but the photographer is free to shoot whomever they wish. Photographers are encouraged to choose talent from different experience levels but ultimately they have creative control of their shoot. There will be photographers specifically shooting new faces / digitals on each of the days.
Designers / Stylists
Designers and Stylists wishing to participate should contact us to discuss logistics. We can pair you with photographers that match your style. Photographers as well can reach out to stylists and designers they’ve worked with in the past.
Health and Safety Measures
Safety is of the utmost importance. We will be allocating large amounts of space with private rooms for each of the sets. Models will be scheduled to come in at allotted times to prevent any level of crowding. Crew and talent will be required to wear face masks. Three studios will be spread over 15,000 sqft with multiple private rooms for holding talent, production, etc. For the photographer’s protection, the only people allowed on set are themselves, a digital tech, talent, and stylists. As a precaution, we will be taking people’s temperatures upon entering the building.
Exposure
Exposure will be garnered via social media tags of everyone involved, along with a media alert sent out by Contra Studios’ PR team. Contra will require that talent being shot, credit the photographers, stylists, designers and HMU. BTS video and photography will be made available.
Sponsorship
We are speaking with several clothing brands, accessory designers, PR showrooms, as well as equipment rental houses, and caterers for sponsorship.
The Two Floors Allocated for the Shoot.
For more information on how we can collaborate to turnaround 2020 in NYC, please contact us at: [email protected]
PR & Press Inquiries: